Actions Sports
Arbor Collective
Hired by Arbor Collective to design and build the 20 year catalog. The catalog was shot, designed, written, and printed in a 2 month window (2-3 weeks for design, tight turn around). I was staffed full time for a full year to help with updating the brands appearance to feel more up to date and relevant to the times.
Role:
Graphic Design
Packaging Design
Product Design
With the 2016 collection and catalog off to market we quickly jumped into the planning phase of the 2017 collection of snowboards and skateboards. Thinking about what the direction should be now that 20 years were behind us.
The direction we took was to move slightly away from the heritage look Arbor Collective had carried over the years and modernize it with a bolder more minimal look. Giving a nod to the Southern California culture that influenced the culture of skating and snowboarding. With a new refreshed logo, and treatment to the brand you can see the impact the team has had even 5 years later in their board designs and current brand identity.
