Birdseed

Food Company

Contracted by owner Ashley Chase to design the updated version of the packaging. A fun and energetic packaging to make the product more eye-catching. The use of pastel colors give the packaging a breath of fresh air in a market that’s usually rooted in earth tones giving it a (Pun intended) granola look. The use of a font similar to that of the Mexico 68 Olympics gives the packaging a retro vibe that reflects those old Peechee sports folders we all used to rock in the day.