Dairy Innovation

Dairy Protein Institute

  • DPI was founded to ensure innovation in dairy starts (and stays) with the people who make it possible. By connecting farmers, researchers, and industry, we bring ideas to market and return their value to the farmers who fuel them through shared ownership and shared reward.

    Contrtacted by Foundway to help design the visual identity for The Dairy Protein Institute (DPI) a newly formed innovation hub designed to commercialize dairy innovation and connect the broader dairy ecosystem.

    We designed a visual identity that communicates DPI’s role as a trusted, future-focused, and farmer-centered organization that bridges ideas and markets.

    The direction we chose nods to the past by incorporating a cross processed color treatment to photos and videos, enriching the earthy tones and creating a unique treatment in the research, tech, and innovation spaces.
    While still harnessing the tech and innovative feeling, this concept utilizes a heavy serif or sans serif with geometric Wordmark and an interconnected Logomark highlighting the overlap between agriculture, innovation, and the commercial sector.

    Role:
    Creative Direction
    Identity Systems
    Graphic Design

To kick off the project, we presented three directions for DPI to consider. They ended up selecting the Retro Futurist concept because they felt it was a direction that most closely highlighted the overlap between innovation and consumer.